Product Satisfaction and Security

Conformity often provides comfort, security, and a sense of belonging. Name brands flourish by capitalizing on the consumers sense of security. The idea that purchasing a familiar logo provides this, usually sucks me down its deep dark hole of deception every time. I often find myself perplexed by companies calculated advertisement ploys. Torn between the item on the left or the item right; every day I find myself struggling, who should I throw my money at? Sometimes this mental stress load is lifted by the support of familiarity. "Yes, I would like one of those and one of these, this brand is made to last." Ironically that brand I paid more for often has the same life expectancies as its half price count part. Yet I fill my own head with delusions, "But, this one stays softer longer, and it won't pill." Denial overtakes me, "it pilled, must have been the only reject."