Booze Belt Radio

Radio
Traveling Party Host

SFX: Disruptive jubilant chatter in the back round (Nicole walks up)with a sound of heels clanking 

Nicole: Hey Bob, Does Trish need help with drinks?

Bob: Ummmer (stand offish and confused)

SFX: Disruptive jubilant chatter in the back round followed by a satisfying crisp crack of a seal braking from a bottle of liquor. The room goes silent!   

Trish: (Loud and chipper)Who's ready for a drinking?

Bob: Count me in!

Nicole: (in disbelief ) Is that drink belt?

SFX: The sound of a shot being poured 

Trish: Oh yeah!, it's amazing! Iv'e got acces to shot glasses and whole bottles at my finger tips so I dont need to worry about walking back and forth to the kitchen.

MVO: You too can be an amazing host this holiday season with the BoozeBelt from at a Target    near you. 

Interruptive Ads

Interruptive commercials come in all shapes and sizes, however, there seems to be an overflow of interruptive beer and car commercials. 

This passat video had questioning what was coming next. The black and white setting established the mood as bold, defined advertisement with an apparent back bone. The babbling transite man had me worried for the little girls safety and further more her future. Sure enough before I could predict the next scene her mother pulls up in a reliable (well...) VW. Taking all my worries and fears for the little girl's future away. 

This video gets me every time, it's a real knee slapper/shocker. It's entertaining but the over all idea doesn't seem to work. Two out of shape women in a bathroom one with the power to spin straw into gold. The confusing part is at the end, my thoughts begin to wonder. Is there tones of extra fat in this drink? Just because it looks good doesn't mean it is good for you.  

This one is the typical beer commercial, Lovely blonds and peaceful animals frolicking around to represent  the smooth lovely taste of their blond beer. However, the typical sweaty truck driver leave me questioning the purity...

This commercial is horrible, I don't think I even need to elaborate. 

Bring the Typewriter Back!

 In order to recirculate the typewriter to midlife, tech-savvy, affluent, empty-nesters, I purpose that tap into their memories banks by incorporating the steady fluent sound of someone on typing on a typewriter while displaying a glamours women twirling around wearing pearls, drinking champagne, dressed in a sleek black dress The sound of the keys is meshed with the sweet melody of Vivaldi's Four Seasons: Winter. The sound of the typing key comes to a halt as the women reaches down to her sleek, stylist, black, antique looking typewriter, and gracefully pulls her work from the typewriter, glances at the page with admiration, smiles and places her work on her desk. As the ad comes to an end neiman marcus' logo appears in the bottom left hand corner. Having the final closer be an Englishmen's voice saying "incorporate the classy, simplistic addition of the typewriter to your home this fall."
In addition this ad could be displayed thru type mainly on billboards in large cities where neiman marcus is located and finally thru social media ideally as a active header ad. 

Nostalgia has many advantages to captivating the consumer. Fond memories can and have lead to many purchases. Pillsbury Doughboy hits my sweet spot every time I walk by his cute little cuddly face. He reminds me of warm easy mouth watering cookies. His round white plump body triggers me to replay some of my most fond long term memories of easy baking with my brother and our cousin. This advertisement technique of a nostalgic trigger suckers me and I'm sure, many other, however, this technique also has its disadvantages. There are lots of people in our world that don't pair cookies and easy baking with a enjoyable past memory. Adversely many people did not grow up in happy homes and love there mothers. So seeing this happy little white ball of joy only reminds them of obesity and their abusive family. But hey, you can't win them all.

Brands which for the most part Nostalgia doesn't work

RIDERS MEETING

Brand communities create an ever lasting love for their customers through dedication and enjoyment. Like the Harley community, Yamaha creates bonds with their customer by hosting their annual Yamaha day. Hosting an event strictly for Yamaha owners. Giving away hundreds of dollars in prizes and going above and beyond any other trackday host and purchasing extra amenity which include: Laguna Seca pit camping, a weekend without sound checks, and promotion wheelies and stoppies. Events like these create a lasting customer bond through support and enjoyment.

The Posse ride instills a lasting sense of togetherness through a meaningful event that supports the out law attitude of Harley riders.

Harley has plenty involvement with their riders. There seems to be a Harley shop in every town and individual chapters in every county. The Harley community is enormous and valued. Any more involvement with the brand could skew their rebel perceptive, and dilute their "bad boy" persona.       

Operation Zero

Coke Zero's fake blog was a well calculated and innovative marketing approach. To the people it outraged and to the people who labeled it unethical, you were just jealous you didn't think of it first! All is fair in love and war and marketing encapsulates both aspects of this quote. Love for the product and war for the cut throat industry. Most all techniques used by marketers are fueled by some type of psycho persuasive research. This technique was just an untaped outlet.  

Prop 666

Prop 666 is proposition designed to save our wonderful country. Our nation is on a down hill spiral, being draged down through the mud by the two most notorious white colar gangs. The Elephants and the Donkeys need to be brought down before more irreversible damage is done. As people we need to unite, we need to learn from our mistakes and redesign how and why we elect our presidential candidates.   

Think out side the box

Elect people for their personal qualities, ideas, and proposals not for what color they are backed by, Stop Election fueled by Party Loyalty!