In order to recirculate the typewriter to midlife, tech-savvy, affluent, empty-nesters, I purpose that tap into their memories banks by incorporating the steady fluent sound of someone on typing on a typewriter while displaying a glamours women twirling around wearing pearls, drinking champagne, dressed in a sleek black dress The sound of the keys is meshed with the sweet melody of Vivaldi's Four Seasons: Winter. The sound of the typing key comes to a halt as the women reaches down to her sleek, stylist, black, antique looking typewriter, and gracefully pulls her work from the typewriter, glances at the page with admiration, smiles and places her work on her desk. As the ad comes to an end neiman marcus' logo appears in the bottom left hand corner. Having the final closer be an Englishmen's voice saying "incorporate the classy, simplistic addition of the typewriter to your home this fall."
In addition this ad could be displayed thru type mainly on billboards in large cities where neiman marcus is located and finally thru social media ideally as a active header ad.
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