Booze Belt Radio

Radio
Traveling Party Host

SFX: Disruptive jubilant chatter in the back round (Nicole walks up)with a sound of heels clanking 

Nicole: Hey Bob, Does Trish need help with drinks?

Bob: Ummmer (stand offish and confused)

SFX: Disruptive jubilant chatter in the back round followed by a satisfying crisp crack of a seal braking from a bottle of liquor. The room goes silent!   

Trish: (Loud and chipper)Who's ready for a drinking?

Bob: Count me in!

Nicole: (in disbelief ) Is that drink belt?

SFX: The sound of a shot being poured 

Trish: Oh yeah!, it's amazing! Iv'e got acces to shot glasses and whole bottles at my finger tips so I dont need to worry about walking back and forth to the kitchen.

MVO: You too can be an amazing host this holiday season with the BoozeBelt from at a Target    near you. 

Interruptive Ads

Interruptive commercials come in all shapes and sizes, however, there seems to be an overflow of interruptive beer and car commercials. 

This passat video had questioning what was coming next. The black and white setting established the mood as bold, defined advertisement with an apparent back bone. The babbling transite man had me worried for the little girls safety and further more her future. Sure enough before I could predict the next scene her mother pulls up in a reliable (well...) VW. Taking all my worries and fears for the little girl's future away. 

This video gets me every time, it's a real knee slapper/shocker. It's entertaining but the over all idea doesn't seem to work. Two out of shape women in a bathroom one with the power to spin straw into gold. The confusing part is at the end, my thoughts begin to wonder. Is there tones of extra fat in this drink? Just because it looks good doesn't mean it is good for you.  

This one is the typical beer commercial, Lovely blonds and peaceful animals frolicking around to represent  the smooth lovely taste of their blond beer. However, the typical sweaty truck driver leave me questioning the purity...

This commercial is horrible, I don't think I even need to elaborate. 

Bring the Typewriter Back!

 In order to recirculate the typewriter to midlife, tech-savvy, affluent, empty-nesters, I purpose that tap into their memories banks by incorporating the steady fluent sound of someone on typing on a typewriter while displaying a glamours women twirling around wearing pearls, drinking champagne, dressed in a sleek black dress The sound of the keys is meshed with the sweet melody of Vivaldi's Four Seasons: Winter. The sound of the typing key comes to a halt as the women reaches down to her sleek, stylist, black, antique looking typewriter, and gracefully pulls her work from the typewriter, glances at the page with admiration, smiles and places her work on her desk. As the ad comes to an end neiman marcus' logo appears in the bottom left hand corner. Having the final closer be an Englishmen's voice saying "incorporate the classy, simplistic addition of the typewriter to your home this fall."
In addition this ad could be displayed thru type mainly on billboards in large cities where neiman marcus is located and finally thru social media ideally as a active header ad. 

Nostalgia has many advantages to captivating the consumer. Fond memories can and have lead to many purchases. Pillsbury Doughboy hits my sweet spot every time I walk by his cute little cuddly face. He reminds me of warm easy mouth watering cookies. His round white plump body triggers me to replay some of my most fond long term memories of easy baking with my brother and our cousin. This advertisement technique of a nostalgic trigger suckers me and I'm sure, many other, however, this technique also has its disadvantages. There are lots of people in our world that don't pair cookies and easy baking with a enjoyable past memory. Adversely many people did not grow up in happy homes and love there mothers. So seeing this happy little white ball of joy only reminds them of obesity and their abusive family. But hey, you can't win them all.

Brands which for the most part Nostalgia doesn't work

RIDERS MEETING

Brand communities create an ever lasting love for their customers through dedication and enjoyment. Like the Harley community, Yamaha creates bonds with their customer by hosting their annual Yamaha day. Hosting an event strictly for Yamaha owners. Giving away hundreds of dollars in prizes and going above and beyond any other trackday host and purchasing extra amenity which include: Laguna Seca pit camping, a weekend without sound checks, and promotion wheelies and stoppies. Events like these create a lasting customer bond through support and enjoyment.

The Posse ride instills a lasting sense of togetherness through a meaningful event that supports the out law attitude of Harley riders.

Harley has plenty involvement with their riders. There seems to be a Harley shop in every town and individual chapters in every county. The Harley community is enormous and valued. Any more involvement with the brand could skew their rebel perceptive, and dilute their "bad boy" persona.       

Operation Zero

Coke Zero's fake blog was a well calculated and innovative marketing approach. To the people it outraged and to the people who labeled it unethical, you were just jealous you didn't think of it first! All is fair in love and war and marketing encapsulates both aspects of this quote. Love for the product and war for the cut throat industry. Most all techniques used by marketers are fueled by some type of psycho persuasive research. This technique was just an untaped outlet.  

Prop 666

Prop 666 is proposition designed to save our wonderful country. Our nation is on a down hill spiral, being draged down through the mud by the two most notorious white colar gangs. The Elephants and the Donkeys need to be brought down before more irreversible damage is done. As people we need to unite, we need to learn from our mistakes and redesign how and why we elect our presidential candidates.   

Think out side the box

Elect people for their personal qualities, ideas, and proposals not for what color they are backed by, Stop Election fueled by Party Loyalty!

Is This PC?

Considering the topic of race in advertising the scales seems twisted. According to the United States census the feed back states that it mirrors the countries population. http://www.infoplease.com/us/statistics/us-population-by-race.html The census states that 75% of the population are whites. However, looking around our surroundings do not reflect the statistics. Yet, the the majority of advertisement mirrors the 2010 census. During my reflection on this topic the idea of tooth paste ads popped into my head. Every single tooth paste ad I have seen is promoted by a white person. Diving into my research I was proven wrong. On the BET network Colgate features black actors unattached to any racial stereotype. However, in digging back in history I turned up a few racist gems.  

Darkie tooth paste was produced mainly in Britain from the early 1900's to the 1980's when finally a fighting population pressured the company to change there name to Dalie and changed their picture to "look less negro."

There is still a advertisement seems behind the times, still upholding racist ideologies and promoting a dysfunctional images.

Damm those tooth paste companies  

Gender Paradox

This week we were asked to dig deep and to truly consider the question, “is advertising guilty of creating gender imbalances in society, or does it simply mirror societal attitudes?” Straight of the cuff, my answer is, "Both!" It's neither here nor there; these two entities have a symbiotic relationship. Stereotypes of gender imbalances feed off one another. Advertisers would not be able to exploit men or women if society did not already exploit then, furthermore, most advertisements would be rendered infective without glory of exploitation! Consider this ad below.

If the advertising company reversed the roles of the mother and father; making the mother the ass and the father in-charge of the everyday home up-keep, the advertisement would be ineffective. Using Katherine Frith's levels of analysis we can consider and compare the different levels.

Husband as an Ass
Surface Meaning: Women surrounded by her messy family.
Intended Meaning:This vacuum can keep on cleaning without you.
Cultural Meaning: Women a generally considered to be in charge of house hold cleaning tasks, yet not matter how hard they try the filth of her family prevails! 

Women as an Ass

Surface Meaning: Man surrounded by his messy family.
Intended Meaning:This vacuum can keep on cleaning without you.
Cultural Meaning: Families create a plethora of mess.

Consider the wife as an Ass: Culturally if a husband openly consider his wife to be an ass the marriage would end quickly, further more he probably would not be around to even activate the robot vacuum. The idea would not sell any of these vacuums! Reversed this advertisement would be rendered ineffective.Thus, advertisers simultaneously mirror gender stereotypes and create an imbalance by reinforcing gender imbalances.      
  

Surrounding Signs

Every product intensionally conveys itself in a calculated manner to intrigue a certain target group. Advertisers use the concept of semiotics to do this effectively. Ferdinand de Saussure, a French Linguist first established the idea that a sign is only truly effective when the signifier and the signified work cohesively. Charles Peirce built on this idea by reaching the understanding that signs engulf our everyday living; realizing the overwhelming influence that semiotics holds. However, the French theorist, Roland Barthes, further established this theory by linking the idea that signs may collectively denote a direct message; connotation for every individual is experienced differently depending on his or her socio-cultural and personal associations.
In the example of a Videocom commercial; Brokeback Mountain redux: gay cowboys in the rain,

this commercial connotes humour by the relevance to a the socio-culture group that recognizes it's a   parody of the movie Brokeback Mountain. For the viewers that have no exposer to this movie the advertisement is anchored by the use of little people to promote watching movies on your phone with their slogan to denote, "All your favorite movies, just a little smaller."   

I located this lovely ad on the jam-packed advertisement site on Youtube. Culture Pub http://www.youtube.com/user/CulturePub  provides a plethora of categorized commercials.

Product Satisfaction and Security

Conformity often provides comfort, security, and a sense of belonging. Name brands flourish by capitalizing on the consumers sense of security. The idea that purchasing a familiar logo provides this, usually sucks me down its deep dark hole of deception every time. I often find myself perplexed by companies calculated advertisement ploys. Torn between the item on the left or the item right; every day I find myself struggling, who should I throw my money at? Sometimes this mental stress load is lifted by the support of familiarity. "Yes, I would like one of those and one of these, this brand is made to last." Ironically that brand I paid more for often has the same life expectancies as its half price count part. Yet I fill my own head with delusions, "But, this one stays softer longer, and it won't pill." Denial overtakes me, "it pilled, must have been the only reject."