Coke Zero's fake blog was a well calculated and innovative marketing approach. To the people it outraged and to the people who labeled it unethical, you were just jealous you didn't think of it first! All is fair in love and war and marketing encapsulates both aspects of this quote. Love for the product and war for the cut throat industry. Most all techniques used by marketers are fueled by some type of psycho persuasive research. This technique was just an untaped outlet.
Interesting thought, Katie. Regarding the issue of diet or lo-cal .... do you think there needs to be a different campaign in the US to Europe?
ReplyDeleteIf Europeans have the same stigma attached to the word Diet, then yes.
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