Nostalgia has many advantages to captivating the consumer. Fond memories can and have lead to many purchases. Pillsbury Doughboy hits my sweet spot every time I walk by his cute little cuddly face. He reminds me of warm easy mouth watering cookies. His round white plump body triggers me to replay some of my most fond long term memories of easy baking with my brother and our cousin. This advertisement technique of a nostalgic trigger suckers me and I'm sure, many other, however, this technique also has its disadvantages. There are lots of people in our world that don't pair cookies and easy baking with a enjoyable past memory. Adversely many people did not grow up in happy homes and love there mothers. So seeing this happy little white ball of joy only reminds them of obesity and their abusive family. But hey, you can't win them all.

Brands which for the most part Nostalgia doesn't work

RIDERS MEETING

Brand communities create an ever lasting love for their customers through dedication and enjoyment. Like the Harley community, Yamaha creates bonds with their customer by hosting their annual Yamaha day. Hosting an event strictly for Yamaha owners. Giving away hundreds of dollars in prizes and going above and beyond any other trackday host and purchasing extra amenity which include: Laguna Seca pit camping, a weekend without sound checks, and promotion wheelies and stoppies. Events like these create a lasting customer bond through support and enjoyment.

The Posse ride instills a lasting sense of togetherness through a meaningful event that supports the out law attitude of Harley riders.

Harley has plenty involvement with their riders. There seems to be a Harley shop in every town and individual chapters in every county. The Harley community is enormous and valued. Any more involvement with the brand could skew their rebel perceptive, and dilute their "bad boy" persona.       

Operation Zero

Coke Zero's fake blog was a well calculated and innovative marketing approach. To the people it outraged and to the people who labeled it unethical, you were just jealous you didn't think of it first! All is fair in love and war and marketing encapsulates both aspects of this quote. Love for the product and war for the cut throat industry. Most all techniques used by marketers are fueled by some type of psycho persuasive research. This technique was just an untaped outlet.  

Prop 666

Prop 666 is proposition designed to save our wonderful country. Our nation is on a down hill spiral, being draged down through the mud by the two most notorious white colar gangs. The Elephants and the Donkeys need to be brought down before more irreversible damage is done. As people we need to unite, we need to learn from our mistakes and redesign how and why we elect our presidential candidates.   

Think out side the box

Elect people for their personal qualities, ideas, and proposals not for what color they are backed by, Stop Election fueled by Party Loyalty!

Is This PC?

Considering the topic of race in advertising the scales seems twisted. According to the United States census the feed back states that it mirrors the countries population. http://www.infoplease.com/us/statistics/us-population-by-race.html The census states that 75% of the population are whites. However, looking around our surroundings do not reflect the statistics. Yet, the the majority of advertisement mirrors the 2010 census. During my reflection on this topic the idea of tooth paste ads popped into my head. Every single tooth paste ad I have seen is promoted by a white person. Diving into my research I was proven wrong. On the BET network Colgate features black actors unattached to any racial stereotype. However, in digging back in history I turned up a few racist gems.  

Darkie tooth paste was produced mainly in Britain from the early 1900's to the 1980's when finally a fighting population pressured the company to change there name to Dalie and changed their picture to "look less negro."

There is still a advertisement seems behind the times, still upholding racist ideologies and promoting a dysfunctional images.

Damm those tooth paste companies