Considering the topic of race in advertising the scales seems twisted. According to the United States census the feed back states that it mirrors the countries population.
http://www.infoplease.com/us/statistics/us-population-by-race.html The census states that 75% of the population are whites. However, looking around our surroundings do not reflect the statistics. Yet, the the majority of advertisement mirrors the 2010 census. During my reflection on this topic the idea of tooth paste ads popped into my head. Every single tooth paste ad I have seen is promoted by a white person. Diving into my research I was proven wrong. On the BET network Colgate features black actors unattached to any racial stereotype. However, in digging back in history I turned up a few racist gems.
Darkie tooth paste was produced mainly in Britain from the early 1900's to the 1980's when finally a fighting population pressured the company to change there name to Dalie and changed their picture to "look less negro."
There is still a advertisement seems behind the times, still upholding racist ideologies and promoting a dysfunctional images.
Damm those tooth paste companies
Good post, Katie. The Pearl Drops ad is particularly disturbing. Do you know whether the ad was pulled at all?
ReplyDeleteI couldn't find out if that KKK ad was pulled or not, it should have been if not! Really, it should of never been posted.
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