Brand communities create an ever lasting love for their customers through dedication and enjoyment. Like the Harley community, Yamaha creates bonds with their customer by hosting their annual Yamaha day. Hosting an event strictly for Yamaha owners. Giving away hundreds of dollars in prizes and going above and beyond any other trackday host and purchasing extra amenity which include: Laguna Seca pit camping, a weekend without sound checks, and promotion wheelies and stoppies. Events like these create a lasting customer bond through support and enjoyment.
The Posse ride instills a lasting sense of togetherness through a meaningful event that supports the out law attitude of Harley riders.
Harley has plenty involvement with their riders. There seems to be a Harley shop in every town and individual chapters in every county. The Harley community is enormous and valued. Any more involvement with the brand could skew their rebel perceptive, and dilute their "bad boy" persona.
how do you think the Yamaha rider compares to the Harley rider, Katie? What do you think both brands share and how do they differ?
ReplyDeleteThey Share the need for speed and joy for adrenaline, however, they differ by the typical owner stereotype.
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