Nostalgia has many advantages to captivating the consumer. Fond memories can and have lead to many purchases. Pillsbury Doughboy hits my sweet spot every time I walk by his cute little cuddly face. He reminds me of warm easy mouth watering cookies. His round white plump body triggers me to replay some of my most fond long term memories of easy baking with my brother and our cousin. This advertisement technique of a nostalgic trigger suckers me and I'm sure, many other, however, this technique also has its disadvantages. There are lots of people in our world that don't pair cookies and easy baking with a enjoyable past memory. Adversely many people did not grow up in happy homes and love there mothers. So seeing this happy little white ball of joy only reminds them of obesity and their abusive family. But hey, you can't win them all.
Brands which for the most part Nostalgia doesn't work
I like the example, Katie. Good case study. i o feel you rush it a bit though. Take your time and go into your argument at a deeper level. Think about how nostalgia is used to market other baking/cooking products and explain why you don't believe it'll work for the brands you pick out at the end too.
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